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A 3‑Hour Intensive Masterclass: Personal Branding for Academics & Independent Scholars
What you’ll learn
How algorithms determine reach — practical factors that increase visibility across platforms and how to optimize content for discovery without chasing trends.
How to identify your ICP (ideal client/persona) and establish clear content pillars that align with your research, values, and career goals.
How to build a content strategy that attracts your ideal viewership — formats, cadence, and distribution tactics tailored to academic schedules and attention spans.
The basics of monetizing your expertise — evidence-based, ethics-first options for revenue (consulting, paid workshops, micro-courses, speaking, and institutional partnerships). This is not about influencer culture; it’s about sustainable, professional income streams grounded in your scholarship.
Who this is for
Early- to mid-career academics looking to translate research and teaching into broader impact.
Independent scholars and adjuncts seeking sustainable income and greater professional visibility.
Researchers interested in policy influence, public engagement, or consultancy.
Format and outcomes
Intensive 3‑hour workshop combining short lectures, guided exercises, and live feedback.
Deliverables: a one-page personal brand brief, defined ICP and three content pillars, a 4‑week launch content plan, and a menu of monetization paths suited to your work.
Immediate next steps you can implement in the week after the session.
A 3‑Hour Intensive Masterclass: Personal Branding for Academics & Independent Scholars
What you’ll learn
How algorithms determine reach — practical factors that increase visibility across platforms and how to optimize content for discovery without chasing trends.
How to identify your ICP (ideal client/persona) and establish clear content pillars that align with your research, values, and career goals.
How to build a content strategy that attracts your ideal viewership — formats, cadence, and distribution tactics tailored to academic schedules and attention spans.
The basics of monetizing your expertise — evidence-based, ethics-first options for revenue (consulting, paid workshops, micro-courses, speaking, and institutional partnerships). This is not about influencer culture; it’s about sustainable, professional income streams grounded in your scholarship.
Who this is for
Early- to mid-career academics looking to translate research and teaching into broader impact.
Independent scholars and adjuncts seeking sustainable income and greater professional visibility.
Researchers interested in policy influence, public engagement, or consultancy.
Format and outcomes
Intensive 3‑hour workshop combining short lectures, guided exercises, and live feedback.
Deliverables: a one-page personal brand brief, defined ICP and three content pillars, a 4‑week launch content plan, and a menu of monetization paths suited to your work.
Immediate next steps you can implement in the week after the session.